On Tuesday, July 24th, after six years of study, the legislation to set up a Market Based Revenue Opportunities (MBRO) program was introduced in Council. Back in 2006, a Task Force was formed to study MBRO based on recommendations from the Act 47 Recovery Plan. The Task Force brought together leaders in design, architecture, environment, business, and government to craft a policy to allow for tasteful, targeted advertising and sponsorships on some City property in order to bring in additional revenues to pave streets, hire public safety officials, and maintain City parks. I’m pleased to say that after all of these years the policy has finally reached the Council table and will be debated over the coming weeks. To read the policy, please click here.
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